So do people even read your email newsletters? (No, your mom doesn’t count.) Maybe you think every single one of your subscribers combs through every single line of your emails as if it’s Pulitzer Prize winning prose. (Do pigs fly?) More likely, your subscribers get dozens of emails a day and probably never even open... Read more »
We recently posted eight top tips on how to make your email marketing strategy a success. The #1 tip was to give something away for free – but you are probably wondering “what can I give away for free – without going broke?” – the answer is information. Giving away valuable information establishes you as... Read more »
We recently read a very brief how-to post about sharing a Google Apps form via Google Plus. That was the How – but we were left wondering about the Why – so here it is! We won’t quote from the original story because the whole thing isn’t much longer than a tweet, but it makes... Read more »
For many businesses, email marketing is a highly effective and cost-efficient tool. But if you’re not careful, your recipients may tire of your emails and never get the messages you’ve worked so hard to put together. To make your email marketing strategy more effective, follow these eight top tips for email marketing success: 1. Give... Read more »
Running a non-profit is hard work. With good tools and techniques, however, you can greatly magnify your impact – this post describes how to combine two great tools into a powerful yet easy-to-use donor and volunteer management system. While there are a variety of purpose-built donor and volunteer management systems available, they tend to either... Read more »
The busy rabbits here at Wishery are delighted to present our newest feature – Google Docs Search. Wishery is now useful to ALL Google Apps users, not only those using MailChimp, Constant Contact, Mad Mimi, or Shopify – read on to learn more. How Does “Google Docs Search” Work? When you open a new email... Read more »
The best time to start using some sort of CRM for your startup was yesterday – the second best time is right now. But don’t just grab the first CRM you find – you’ll almost certainly regret your choice. Instead, learn how MailChimp + Wishery = a super-simple and flexible CRM that sets up in... Read more »
We are delighted to announce our latest release, called Wishery Pro. Pro currently offers one major feature that is unavailable in Wishery Basic – the ability to see, add, and edit the Merge Vars (aka Extra Fields) and Groups that you may have configured on your MailChimp mailing lists. Note: If you haven’t yet added... Read more »
Some might think that Shopify’s ease of use and overall simplicity is like the ecommerce extension of how Google’s services behave. But did you know that you can use Shopify and Google services together to display some cheap and awesome pizzazz to your customers? Let’s take a look at some of the ways that Google... Read more »
Like it or not, most of us spend a lot of our working hours out and about. Visiting clients, attending meetings, participating in trade shows, all require us to be out of the office for hours or days at a time. Just because you’re not at your desk doesn’t mean your email marketing campaign or... Read more »
A switch to Google Apps will likely save your organization money, improve productivity, and enhance collaboration. A major hurdle to moving to Google’s system is that you may have to migrate your data to Apps. Let’s take a look at some of the considerations and options for making the switch. Cost Google Apps is the... Read more »
Remember way back before the iPad (less than 2 years ago), when people would have you sign up for their mailing list by offering you a clipboard and a pen? It was a bit of a pain right? Not only did you have to fill out the form, but people would see how messy your... Read more »
Google Voice is overlooked by many Google Apps users. This quick how-to illustrates the features and benefits of Google Voice – you’ve already got it, so try it out! Getting Started The only thing that domain administrators need to do to allow users to access Voice is to enable the Google Talk service from the... Read more »
Even with the most meticulous planning, many events fail to break even. Many people blame the failure on the planning, but this often isn’t the problem. The real problem lies in the event marketing, or lack thereof. Lack of budget isn’t a valid excuse here either. Many local events find remarkable success with some great... Read more »
Since its inception, the Gmail interface has been known for its simplicity and ease-of-use. But with an ever-increasing flow of messages into Gmail inboxes, Google decided it was time for an interface refresh. I’ll show you how the new look will help you better manage the central “dashboard” of your workday. Added May 1 2012:... Read more »
